Theme Logo Concept - (Please Read This Thread .)

View previous topic View next topic Go down

Theme Logo Concept - (Please Read This Thread .)

Post by LJ Jun on Tue Oct 14, 2008 10:25 pm

Quote from Copywriter :
Our batch will be referred to as Kaleidoscope就是万花筒, and the campaign Colormancy.

A kaleidoscope, if you are not aware of it, is an optical instrument(something like a telescope) that displays multitudes of beautiful shapes and colors that constantly change as you rotate the scope. The link below has a sample of how a kaleidoscope looks like.

http://uk.youtube.com/watch?v=r_UrpfqwlhI

Our rationale for this name and concept of both Kaleidoscope and Colormancy would be along the lines of how,
1) we as artists, when we look at the world, even normal mundane stuff can look colorful, artistic and creative.
2) and also, instead of just keeping the colors in the kaleidoscope, we will spread it out and animate the world. To see art as something kinetic, something that spreads and inspires.


LOGO:


P: i will post the progress for d logo design. (when i was free - _ -+ i think i might b fun to see it.)
S: the avatar not my dad -_-t
avatar
LJ Jun
Associate Art Director
Associate Art Director

Posts : 34
Join date : 2008-09-25
Location : Earth

View user profile http://www.lj-jun.com

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Hikari on Tue Oct 14, 2008 10:34 pm

ooh~ colourful logo~ XD



oh, and somebody please explain about why we came up with the word 'Colormancy' ~


Last edited by Hikari on Tue Oct 14, 2008 10:39 pm; edited 1 time in total

_________________
avatar
Hikari
Vice Secretary
Vice Secretary

Posts : 226
Join date : 2008-09-24
Age : 29

View user profile http://hikari151.deviantart.com/

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Vicktor on Tue Oct 14, 2008 10:38 pm

Wah nice logo on black background.

S: the avatar not my dad -_-t

eh? then who is it? XD
avatar
Vicktor
Marketing Deputy
Marketing Deputy

Posts : 163
Join date : 2008-09-24
Location : Mongolia

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by LJ Jun on Tue Oct 14, 2008 10:44 pm

Vicktor wrote:Wah nice logo on black background.

S: the avatar not my dad -_-t

eh? then who is it? XD
my secondary school teacher =.=
meant at white background no nice? -_-+


we consistent on Grey background for poster etc design.
avatar
LJ Jun
Associate Art Director
Associate Art Director

Posts : 34
Join date : 2008-09-25
Location : Earth

View user profile http://www.lj-jun.com

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Vicktor on Tue Oct 14, 2008 10:57 pm

hmmm that day i see you do on white background also nice mah


see what other members say first
avatar
Vicktor
Marketing Deputy
Marketing Deputy

Posts : 163
Join date : 2008-09-24
Location : Mongolia

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Hikari on Tue Oct 14, 2008 11:05 pm

hmm.. if white background, then the words have to invert color liao~? D:

_________________
avatar
Hikari
Vice Secretary
Vice Secretary

Posts : 226
Join date : 2008-09-24
Age : 29

View user profile http://hikari151.deviantart.com/

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by juanichu on Tue Oct 14, 2008 11:39 pm

http://en.wikipedia.org/wiki/Image:Kaleidoscopic-patterns.jpg

A kaleidoscope is a tube of mirrors containing loose colored beads, pebbles or other small colored objects. The viewer looks in one end and light enters the other end, reflecting off the mirrors. - Wiki.

Kaleidoscope, to me, is a reflection of decorative motifs. And the logo does not translate to it's name. Maybe a change in name? Or you guys would want to step out with a different view of what we(I) usually see it as?

'Tis my two cents.

juanichu
Contented Designer
Contented Designer

Posts : 10
Join date : 2008-09-30
Location : I spew profanities.

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Hikari on Tue Oct 14, 2008 11:53 pm

its something like a designer's breakthrough... after u break the kaleidoscope, those things will flow out, and wont be the usual patterns u see from the scope anymore.. it'll form a whole new pattern / motive , and spread out..

(something like that..)

did i get the rationale right..? >_< art directors / copywriters please help lol..

_________________
avatar
Hikari
Vice Secretary
Vice Secretary

Posts : 226
Join date : 2008-09-24
Age : 29

View user profile http://hikari151.deviantart.com/

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by nntrung on Wed Oct 15, 2008 12:19 am

and i'd like to add that 5 colors will represent 5 majors.

nntrung
Super President
Super President

Posts : 34
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by linkyaw on Wed Oct 15, 2008 1:10 am

Yeah, the first post claims that the Copywriter said all that... well I did type it i admit, but I was drunk on Starbuck's Caramel Macchiato (Vente) so it is pretty simplistic and bear... i mean BARE, in explanation. Anyways, being the eager beaver that I am (LIE), I made an explanation that is both more detailed and comprehensible (hopefully). It goes like this:

For our Graduation Campaign, we, the students of Batch 061, will be using the theme and concept of ‘Kaleidoscope: Colormancy’.

A kaleidoscope is nothing but a show of mirrors, beads and light, yet it enchants the most and the many of us. We believe that this simplicity and beauty reflects us as artists, because all the most wonderful things about art are neither the intricacies in its creation, nor the complexities in its messages. Monet’s ‘Water Lilies’ are just lilies in a pond, Leonardo’s ‘Mona Lisa’ is just a woman with a smile and Michelangelo’s Pieta can be any mother mourning for a son’s passing, yet it inspires in us feelings of humbling awe, and empowering infatuation. Like how the little and simple beads affect the kaleidoscope, the basic and everyday things inspire us as artists, and we in return inspire and influence them; and this is Colormancy.

What is Colormancy? If ‘kaleidoscope’ implies artists as appreciators and re-imaginers of wondrous simplicities, ‘colormancy’ is how we would describe art affecting the world surrounding us. It is a word we created to imply art as a movement that colors and animates the world, impressing and shaping creativity.

Yah, I got carried away and almost made up an essay for it... so here's a shorter version.

We imagine artists as kaleidoscopes, finding and creating colourful and wonderful things in and from simple and everyday items; like how kaleidoscopes create enchanting patterns and imageries with just a simple play of mirrors, beads and light. However we do not intend to keep these images and wonders hidden inside a closed tube like the literal kaleidoscope so we have ‘colormancy’, a word we created to describe art as a motion that colors and animates the world, and inspires creativity in others.

It relates with the logo in the sense that the colors are bright and the patterns are similar in design (like a more organic, lava lamp kaleidoscope), and there is also the part where the colors are breaking free of the closed sphere. Well, i'm just the copywriter, Mr. Sijun or the Captain Director Chief Jose will gladly elaborate more on the logo, if you ask them, nicely, with sugar on top.
avatar
linkyaw
Chief Editor
Chief Editor

Posts : 9
Join date : 2008-09-24

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Philleous on Wed Oct 15, 2008 1:29 am

Just My opinion:

To say Kaleidoscope, I'd rather say it looked like a ball of focusing energies/colours... Kinda reminds me of a kind of Chine Jade Sculpture that shaped like a sphere cage, which have fancy designs/craftings engulf each other to form a sphere cage and it's empty inside. Dunno what is that called... Oh ya, it's called Chinese Puzzle Ball...
http://www.alibaba.com/catalog/11838115/Chinese_Puzzle_Ball_7_Pics_Set.html
http://www.amazon.com/Unique-Corporate-Business-Gift-Woman/dp/B000L8JTXK/ref=sr_1_16?ie=UTF8&s=home-garden&qid=1224001880&sr=1-16
avatar
Philleous
Spamming Designer
Spamming Designer

Posts : 450
Join date : 2008-09-24
Age : 31

View user profile http://profiles.friendster.com/philleous

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by LJ Jun on Wed Oct 15, 2008 1:46 am

sometime... i feel goto bang wall... Embarassed
avatar
LJ Jun
Associate Art Director
Associate Art Director

Posts : 34
Join date : 2008-09-25
Location : Earth

View user profile http://www.lj-jun.com

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Philleous on Wed Oct 15, 2008 2:02 am

Dun bang la, +U+U loh... Gambate bounce
avatar
Philleous
Spamming Designer
Spamming Designer

Posts : 450
Join date : 2008-09-24
Age : 31

View user profile http://profiles.friendster.com/philleous

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by juanichu on Wed Oct 15, 2008 2:39 am

Dear Si Jun, don't bang a wall, BANG A CHICK! :3

@chief copywriter :

QUOTE >It relates with the logo in the sense that the colors are bright and the patterns are similar in design (like a more organicorgasmic, lava lamp kaleidoscope), and there is also the part where the colors are breaking free of the closed sphere.

I'm not doubting your color theory rationale, lin, just that, kaleidoscope = reflection of trinkets in mirrors, and the logo is just a sphere of rainbow. Perhaps, a wrong name? Or you come up with thesis on color epidemic in sphere named kaleidoscope. It's the name that bugs me.

P.S : Sorry, don't do sugar on top. :3

Dear Pilipu, YOU'RE DOING IT WRONG. It looks liek sperma, not chinese puzzle ball!

juanichu
Contented Designer
Contented Designer

Posts : 10
Join date : 2008-09-30
Location : I spew profanities.

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by SaviourDlucifer on Wed Oct 15, 2008 9:43 am

i still think its been used before

even penang secondary yearbook is kaleidoscope

SaviourDlucifer
PR Head
PR Head

Posts : 138
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by SaviourDlucifer on Wed Oct 15, 2008 9:44 am

but use of colors like that is unique..

so i cant complain

SaviourDlucifer
PR Head
PR Head

Posts : 138
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Vicktor on Wed Oct 15, 2008 10:41 am

I'm not doubting your color theory rationale, lin, just that, kaleidoscope = reflection of trinkets in mirrors, and the logo is just a sphere of rainbow. Perhaps, a wrong name? Or you come up with thesis on color epidemic in sphere named kaleidoscope. It's the name that bugs me.

I thought it has been explained that the the logo derives from the kaleidoscope being broken and the colors escaping to color everything around it, as similar to our initial concept, the lurve bomb thing.

2) and also, instead of just keeping the colors in the kaleidoscope, we will spread it out and animate the world. To see art as something kinetic, something that spreads and inspires.

So in general we arent talking about the kaleidoscope, but more on colors escaping the kaleidoscope, and the title "kaleidoscope" is needed to explain the source of the colours, much as the "bomb" was needed to explain our love bomb concept.

Correct me if I'm wrong Smile
avatar
Vicktor
Marketing Deputy
Marketing Deputy

Posts : 163
Join date : 2008-09-24
Location : Mongolia

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by yinmay on Wed Oct 15, 2008 11:40 am

You're not wrong. WE're focusing more on the 'spreading' of the wonders inside the kaleidoscope. Sharing it to the world.

People take note... this is STILL the love bomb concept.
avatar
yinmay
Assistant Editor
Assistant Editor

Posts : 41
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by fibi tea on Fri Oct 17, 2008 4:05 am

everyone is using it doesnt mean they are doing it well....
The idea is abit old yet interesting.
coz until now, i hvt reli seen smo doin it impressively

fibi tea
Lonely Designer
Lonely Designer

Posts : 5
Join date : 2008-09-24

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by yinmay on Fri Oct 17, 2008 6:53 pm

No worries dudas! We're still working on how to improve the logo/theme/rational...

...actually everything.

So, thanks for the comments~ ^^v we'll take all of them into consideration~ ^^v
avatar
yinmay
Assistant Editor
Assistant Editor

Posts : 41
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by nntrung on Fri Oct 17, 2008 8:50 pm

Actually I think that the word 'Colormancy' also can be used as a logotype or sth like that. It's quite different. Pls consider that option too.

nntrung
Super President
Super President

Posts : 34
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Hikari on Fri Oct 17, 2008 10:49 pm

yea... i agree with trung =D

_________________
avatar
Hikari
Vice Secretary
Vice Secretary

Posts : 226
Join date : 2008-09-24
Age : 29

View user profile http://hikari151.deviantart.com/

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by nntrung on Sat Oct 18, 2008 12:28 am

example for exhibition visual style

nntrung
Super President
Super President

Posts : 34
Join date : 2008-09-25

View user profile

Back to top Go down

Re: Theme Logo Concept - (Please Read This Thread .)

Post by Sponsored content


Sponsored content


Back to top Go down

View previous topic View next topic Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum